A clean IdealSync playbook · by Dorian Gorski
Amazon PPC launch
Goals and budget, keyword research, competitor benchmark, listing readiness check, campaign build, launch, week-1 search-term sweeps, bid optimisation, scale and prune. 10 tasks, 2 departments, 3 automations.
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- T1 · PPC
Define launch goals & budget ceiling
Break-even margin per SKU, monthly budget ceiling, target ACOS
After: Flow start - T2 · PPC
Run keyword research & prioritise
Master keyword list, search volume data, competitor ASINs
After: T1 - T3 · PPC
Benchmark competitor listings
Top 10 competing listings: price, review count, rating, main image style
After: T1 - T4 · Creative
Verify listing readiness
Main image, title, bullets, A+ content status, rating and review count
After: T1 - T5 · PPC
Build campaign structure
Prioritised keyword list, campaign naming convention, negative keyword seed list
After: T2, T3, T4 - T6 · PPC
Set bids & daily budgets
CPC benchmarks per keyword, target ACOS per campaign
After: T5 - T7 · PPC
Launch campaigns
Required inputs to confirm
After: T6 - T8 · PPC
Run daily search-term sweeps (week 1)
Daily search-term report, negative keyword list
After: T7 - T9 · PPC
Optimise bids (week 2)
Per-keyword ACOS, conversion counts, session data
After: T8 - T10 · PPC
Scale winners & prune losers
Two weeks of per-term performance data
After: T9
Why we build it this way
Give each launch decision a recorded reason.
Changes to bids or creative are easier to assess when the starting conditions and intended result stay attached.
Compare the observed result with the starting point before adopting a new rule.
Design guidance from the IdealSync method. Adapt and validate it for your operation.The next run should teach you something
Confirm the data. Give the response an owner. Do the work. Record the result. Improve the next run.
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