IdealSync by Dorian GorskiSave my blueprint →

A clean IdealSync playbook · by Dorian Gorski

New ASIN launch

Keyword brief, copy, images, compliance, listing build, launch stock, ad plan, and a watched first 14 days. 10 tasks, 4 departments, 3 automations.

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  1. T1 · Product

    Confirm the product decision and target customer

    Category research, competitor set with prices, target price, target margin

    Product Manager2 calendar days assumed
    After: Flow start
  2. T2 · Marketing

    Write the keyword brief

    Search volume by keyword, competitor keyword coverage, relevance judgement

    Brand Manager2 calendar days assumed
    After: T1
  3. T3 · Creative

    Write the listing copy

    Keyword brief, claims that can be evidenced, brand tone rules

    Copywriter3 calendar days assumed
    After: T2
  4. T4 · Creative

    Brief and shoot the images

    Concept list, product samples, claim evidence, competitor image set

    Designer7 calendar days assumed
    After: T2
  5. T5 · Product

    Check compliance and claims

    Claims list with evidence, category rules, packaging and labelling requirements

    Product Manager2 calendar days assumed
    After: T3, T4
  6. T6 · Creative

    Create the listing and upload the assets

    Approved copy, approved images, A+ modules, product identifiers

    Brand Manager1 calendar day assumed
    After: T5
  7. T7 · Supply Chain

    Plan the launch inventory

    Forecast units, supplier lead time, reorder cycle length, cash available

    Demand Planner2 calendar days assumed
    After: T1
  8. T8 · Supply Chain

    Send the first shipment to FBA

    Shipping plan, FNSKU labels, carton labels, carrier booking

    Demand Planner5 calendar days assumed
    After: T7
  9. T9 · Marketing

    Prepare the launch ad plan

    Keyword brief, launch budget, target ACOS, campaign structure

    PPC Manager2 calendar days assumed
    After: T2
  10. T10 · Marketing

    Go live and watch the first 14 days

    Sessions, conversion rate, ad spend and sales, first reviews, buy box status

    Brand Manager, PPC Manager14 calendar days assumed
    After: T6, T8, T9

Why we build it this way

Make every handoff explicit.

Name the required input, responsible role and approval before wiring an automation.

Capture the result and use it to improve the next run.

Design guidance from the IdealSync method. Adapt and validate it for your operation.

The next run should teach you something

Confirm the data. Give the response an owner. Do the work. Record the result. Improve the next run.

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