A clean IdealSync playbook · by Dorian Gorski
Listing refresh sprint
Conversion baseline, review mining, competitor teardown, image and copy brief, production, QA, publish, and a 14-day before/after measurement. 9 tasks, 2 departments, 3 automations.
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- T1 · Marketing
Pull the conversion baseline
30-day sessions, CVR, CTR, average price, current images and copy archived
After: Flow start - T2 · Marketing
Mine reviews for objections
Recent 1-3 star reviews (own + top competitors), Q&A, return reasons
After: T1 - T3 · Marketing
Tear down winning competitors
Top 5 competitor galleries, their claims, badges, price positioning
After: T1 - T4 · Creative
Brief the new main image & gallery
Objection list, competitor teardown notes, brand style guide
After: T2, T3 - T5 · Creative
Produce the images
Approved brief, product photography or renders, logo and badge assets
After: T4 - T6 · Creative
Rewrite title & bullets
Objection list, priority keywords, character limits per field
After: T4 - T7 · Creative
QA against the style guide
Style guide, claims policy, mobile preview of each image
After: T5, T6 - T8 · Creative
Publish the refreshed listing
Final image files, final copy, flat file or listing tool access
After: T7 - T9 · Marketing
Measure the after (day 14)
14-day after sessions, CVR, CTR versus the frozen baseline
After: T8
Why we build it this way
Make every handoff explicit.
Name the required input, responsible role and approval before wiring an automation.
Capture the result and use it to improve the next run.
Design guidance from the IdealSync method. Adapt and validate it for your operation.The next run should teach you something
Confirm the data. Give the response an owner. Do the work. Record the result. Improve the next run.
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